Catering Business Owners have fairly unique challenges because they’re oftentimes responsible for far more elements of their business than just the cooking and food preparation.
Most business owners are also the:
- Accountant
- Web Designer
- Marketer
- Content Developer
- Courier
- Inventory specialists
- and… the list goes on…
In order for any catering business to flourish though, you must have customers.
A catering website that has the right elements can do wonders for a catering business because it serves as your primary means to generate leads and showcase your offerings.
Here are three things that every catering website should have:
1. Effective Contact Form
Most basic catering business websites have a form that says, “Name, Email, Message….”, and that’s the farthest thing from being effective when attempting to get a prospective client to engage with you on your website.
A great form for a caterer should ask the questions necessary to determine if that client would be a good fit as well as to explore your availability. Here are some questions that your Contact Form should have:
- Name
- Phone Number
- Date / Time of Event needing Catering
- Location of Event
- Amount of People
- Type of Food
- Food Accommodations
- Additional Equipment / Tools Needed
- Message
2. Images
Many catering websites comprise stock images, however people can spot stock images from a mile away. I’d highly recommend using your cell phone or a professional camera to capture some high resolution, high depth photos of some of your dishes so you can use throughout the site to showcase your work.
Many future clients will buy with their eyes first.
3. Content for their Target Audience
I think most catering websites miss this part…
Blogging is one of the most important components of a catering website because it keeps your page fresh and it gives reasons for people to visit and revisit. I’d highly recommend starting a blog that you can create content around what you believe will resonate with your target audience.
Did any of these resonate with YOU?
Need some additional tips?
Let’s hop on a call to explore how I can potentially help you with capturing more leads and generating more revenue for your catering business!
